SoYoung creates lifestyle bags and accessories for modern families from its studio in Toronto, Canada. Its mission is to add beauty to the everyday moments of parents' lives by elevating the design of essential items.
The company was founded in 2006 by Catherine Choi. In 2010, the company launched its first collection of lunch boxes and cooler bags, which was expanded to include backpacks the following year.
In 2014, SoYoung partnered with Jessica Alba’s The Honest Company on a limited edition lunch box which sold out in less than 8 days. The partnership was revived for 2015 with an expanded and updated collection.
The products are now sold in over 500 locations across North America including select Whole Foods Markets, Nordstrom and Indigo Books.
SoYoung is also expanding globally through distribution agreements in Australia, Korea, UAE, Mexico, Poland and The Philippines.
Small Cooler Bag- Red Vespa Scooter
Large Cooler Bag- Black Shark
Large Cooler Bag-Red Vespa
Toddler Backpack- Pixopop and Friends
Toddler Backpack- Neon Orange Giraffe
School Backpack- Pixopop Flying
School Backpack- Pixopop and Friends
School Backpack- Bunny Tiles
Small Cooler Bag- Pixopop Friends
Large Cooler Bag- Pixopop Flying Stich
Small Cooler Bag- Neon Orange Giraffe
Small Cooler Bag - Black Shark
School Backpack- Pink Fawn
School Backpack- Pink Birds
School Backpack- Black Shark
School Backpack- Grey Robot
School Backpack- Orange Fox
School Backpack- Olive Fox